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Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Administrative
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Personnel and Human Resources
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Transportation
Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
Production and Processing
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Food Production
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Speaking
Talking to others to convey information effectively.
Mathematics
Using mathematics to solve problems.
Science
Using scientific rules and methods to solve problems.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Learning Strategies
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Arm-Hand Steadiness:
The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
Auditory Attention:
The ability to focus on a single source of sound in the presence of other distracting sounds.
Category Flexibility:
The ability to generate or use different sets of rules for combining or grouping things in different ways.
Control Precision:
The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
Deductive Reasoning:
The ability to apply general rules to specific problems to produce answers that make sense.
Depth Perception:
The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
Dynamic Flexibility:
The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
Dynamic Strength:
The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
Explosive Strength:
The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
Extent Flexibility:
The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
Far Vision:
The ability to see details at a distance.
Finger Dexterity:
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
Flexibility of Closure:
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
Fluency of Ideas:
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Glare Sensitivity:
The ability to see objects in the presence of a glare or bright lighting.
Gross Body Coordination:
The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
Gross Body Equilibrium:
The ability to keep or regain your body balance or stay upright when in an unstable position.
Hearing Sensitivity:
The ability to detect or tell the differences between sounds that vary in pitch and loudness.
Inductive Reasoning:
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering:
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Manual Dexterity:
The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
Mathematical Reasoning:
The ability to choose the right mathematical methods or formulas to solve a problem.
Memorization:
The ability to remember information such as words, numbers, pictures, and procedures.
Multilimb Coordination:
The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
Near Vision:
The ability to see details at close range (within a few feet of the observer).
Night Vision:
The ability to see under low-light conditions.
Number Facility:
The ability to add, subtract, multiply, or divide quickly and correctly.
Oral Comprehension:
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression:
The ability to communicate information and ideas in speaking so others will understand.
Originality:
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Perceptual Speed:
The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
Peripheral Vision:
The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
Problem Sensitivity:
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Rate Control:
The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
Reaction Time:
The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
Response Orientation:
The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
Selective Attention:
The ability to concentrate on a task over a period of time without being distracted.
Sound Localization:
The ability to tell the direction from which a sound originated.
Spatial Orientation:
The ability to know your location in relation to the environment or to know where other objects are in relation to you.
Speech Clarity:
The ability to speak clearly so others can understand you.
Speech Recognition:
The ability to identify and understand the speech of another person.
Speed of Closure:
The ability to quickly make sense of, combine, and organize information into meaningful patterns.
Speed of Limb Movement:
The ability to quickly move the arms and legs.
Stamina:
The ability to exert yourself physically over long periods of time without getting winded or out of breath.
Static Strength:
The ability to exert maximum muscle force to lift, push, pull, or carry objects.
Time Sharing:
The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
Trunk Strength:
The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
Visual Color Discrimination:
The ability to match or detect differences between colors, including shades of color and brightness.
Visualization:
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Wrist-Finger Speed:
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
Written Comprehension:
The ability to read and understand information and ideas presented in writing.
Written Expression:
The ability to communicate information and ideas in writing so others will understand.
Adobe Systems Adobe Acrobat
Adobe Systems Adobe After Effects
Adobe Systems Adobe Illustrator
Adobe Systems Adobe InDesign
Adobe Systems Adobe Photoshop
Drupal
Extensible markup language XML
Facebook
HubSpot software
Hypertext markup language HTML
JavaScript
LinkedIn
Marketo Marketing Automation
Microsoft Access
Microsoft Dynamics
Microsoft Excel
Microsoft Office software
Microsoft Outlook
Microsoft PowerPoint
Microsoft Project
Microsoft SharePoint
Microsoft SQL Server
Microsoft Windows
Microsoft Word
SAP software
Tableau
WordPress
Institute of National Importance Combined Entrance Test
Institute of National Importance Combined Entrance Test
Institute of National Importance Combined Entrance Test
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.
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