Trending >>
Home > Blog >

WHAT THE ROLE OF A COPYWRITER INVOLVES

08-04-2024

Digital copywriters are people who create written content for online sources, like web pages and other sites. This role – like many jobs that English graduates pursue – can also be as a freelance position instead of a typical office role. What you will be doing on a day-to-day basis is essentially engaging and promoting different services or products to a target audience. You might also oversee writing information about a brand to motivate them in furthering their interest in the industry.  

As a digital copywriter, you’ll have a lot to do since you’ll have to work in projects from the set-up to its final completion. Other tasks you might expect are communicating with clients, writing for your client’s target audience, and working with the team to identify how the different aspects of your work can be altered or improved.  

As you can imagine, English graduates who go on to this role are allowed a great deal of room for career progression, simply because there are less strict rules about career position lines; you might have to do similar work to juniors as well as those who have been working in the company for years. This gives you the opportunity to grow into your role and make it your own.  

ULTIMATE EARNING POTENTIAL

Position in Career   Associated Salary (UK)  
Junior Copywriter  Most junior copywriters can have a background in many different areas, as this is a career where skills are more important than qualification. Despite this, it would be beneficial to have a degree in English or marketing to support your CV and give you the best chance of being hired.  £22,000 - £30,000 
Midweight Copywriter  To advance to a midweight copywriter position, you’ll need to build up your portfolio to display your experience and level of ability. Your degree would put you ahead of the rest as it will give you a unique foundation on writing effectively.   £25,000 - £40,000 
Senior Copywriter  Senior copywriters usually have qualifications such as a degree as well as having completed a course offered by the Chartered Institute of Marketing (CIM). They are more responsible for the team and have an area of specialism.   £45,000 - £80,000 

TOP 10 EMPLOYERS

  1. Ink Global 
  2. Sense 
  3. The Brains Marketing 
  4. ClearScore 
  5. Source 
  6. Decathlon UK 
  7. Cinch Cars 
  8. Spring Studios Limited 
  9. VaynerMedia LLC 
  10. Ted Baker 
Top Stories
TAG CLOUD
Exam Guides
RelatedArticles
CAREER AS A LIBRARIAN FOR AN INTERNATIONAL STUDENT STUDYING AN ENGLISH DEGREE IN THE UK

08-04-2024

ENTRANCE EXAMS AT OXBRIDGE UNIVERSITIES- ENGAA

08-04-2024

Top 10 Topics for Fostering Personal Empowerment in Students

18-04-2024

Discover the essential topics that can foster personal empowerment in students, from emotional intelligence and growth mindset to financial literacy and self-care, equipping them with the skills to thrive in an ever-changing world.

BEST ALTERNATIVE SCHOOLS IN THE WORLD

08-04-2024

Alternative schools teach differently and the experience is worth exploring. Here are the best ones you can explore for your child.

TAKE
THE NEXT
STEP >>

You have the motivation
We have the resources.
Most Popular

Enabling students to make the right
Educational & Career decisions.

Start your journey today.
Get your personalised data and advisory.
SPEAK TO AN ADVISOR